Alfarah Self Care

Challenge
A self-care brand aimed to tap into TikTok’s powerful commerce ecosystem but lacked a presence on the platform. They needed support building their brand identity, entering TikTok Shop, and driving initial traction within a short timeframe.

Approach
We onboarded the brand to TikTok Shop, established a clear and compelling brand identity tailored to TikTok's audience, and created a strategic content plan to build visibility and drive sales. Our focus was on fast, authentic momentum—bridging community engagement with commerce.

Results in the first month
• Successfully launched the brand on TikTok Shop
• Built out a fully formed brand identity and content presence
• Drove over 200,000 views across content, boosting discoverability
• Generated initial product sales directly through TikTok within weeks of launch

By translating Alfarah Self Care’s values into a platform-native presence, we turned social engagement into measurable results and positioned them for long-term success in social commerce.