The Say It Back Story
“Say it back” is our agency’s call to action: it’s about inspiring real responses and engagement from audiences on the other side of the screen. Whether it’s clicking, nodding, saying something out loud, listening to music, visiting a website, or making a purchase, we create campaigns that prompt people to act. The phrase also plays off the social trend—“I love you, say it back”—emphasizing genuine connection and interactive communication.
Meet Our Leader
Our team at Say It Back, led by James McManus, is a powerhouse in the world of creative advertising. With a track record of managing millions in ad spend on TikTok and launching viral products, we are experts in developing unique brand identities and go-to-market strategies. Collaborating with founders, investors, accelerators, and VCs, we bring a fresh perspective to every project, ensuring our clients stand out in the digital landscape.
