Meet Our Team
Our team at Say It Back, led by James McManus, is a powerhouse in the world of creative advertising. With a track record of managing millions in ad spend on TikTok and launching viral products, we are experts in developing unique brand identities and go-to-market strategies. Collaborating with founders, investors, accelerators, and VCs, we bring a fresh perspective to every project, ensuring our clients stand out in the digital landscape.
The Say It Back Story
“Say it back” is our agency’s call to action: it’s about inspiring real responses and engagement from audiences on the other side of the screen. Whether it’s clicking, nodding, saying something out loud, listening to music, visiting a website, or making a purchase, we create campaigns that prompt people to act. The phrase also plays off the social trend—“I love you, say it back”—emphasizing genuine connection and interactive communication.