Culinary MVP

Case Study: Local Influencer Activation for Emerging Culinary Brand

Challenge:
A culinary-focused brand preparing for the launch of a major entertainment property sought to boost awareness and build buzz in advance of its premiere. The goal was to create a groundswell of organic local attention while tapping into relevant, engaged audiences.

Approach:
We executed a hyper-targeted influencer partnership strategy, focusing on creators with strong local followings and content aligned with food, lifestyle, and entertainment. The goal was quality over quantity—building authentic buzz ahead of the brand’s media rollout.

Results (in just two months):

Secured 4 strategic local influencer partnerships

Tapped into a combined audience of over 800K+ TikTok followers and up to 1M+ Instagram followers

Successfully elevated awareness for the brand’s upcoming TV show—prior to its official release—via localized, creator-driven storytelling

This campaign helped Culinary MVP begin cultivating a loyal and excited audience, setting the stage for a powerful launch.