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Apparel Brand
Project type
Case Study
A southern-style hat brand was ready to grow following a successful TikTok influencer partnership but needed support managing their ad strategy and spend during a high-velocity launch. The goal was to turn momentum into sustainable revenue and audience growth.
Approach
We stepped in to manage budget allocation, ad performance, and overall spend strategy across platforms. Our approach focused on amplifying content that resonated with their target audience and optimizing ad spend to drive conversions without overspending.
Results
• Scaled to over $1 million in annual recurring revenue in less than 90 days
• Grew to nearly 250,000 followers on both TikTok and Instagram
• Leveraged a single influencer partnership into sustained sales and visibility
• Drove efficient growth through strategic spend management and pacing
By combining cultural relevance with performance marketing, we helped turn this southern-inspired brand into one of the fastest-growing hat companies in the country.