Beauty Brand

Challenge
An innovative beauty brand sought to establish a strong presence on TikTok and capitalize on the platform’s commerce opportunities. Their goal was to quickly build a brand identity, engage influencers, and generate significant revenue in their first year.

Approach
We onboarded the brand to TikTok Shop and focused on developing a comprehensive creator campaign. By building strong relationships with influencers and leveraging organic content for paid ad campaigns, we were able to generate significant buzz and drive direct sales through TikTok’s native shopping features.

Results
• Generated over $50 million in revenue during the first year on TikTok
• Onboarded the brand to TikTok Shop, where over 60% of year one revenue came from
• Launched a successful creator campaign, resulting in 150+ user-generated videos
• Leveraged these videos for paid ads, driving massive visibility
• The top-performing video reached over 30 million views

By aligning the brand’s content with TikTok’s unique features and user behavior, we were able to amplify their visibility, build brand loyalty, and achieve exceptional revenue growth in their first year.